Recognize the service.
I used a home, a cleaning tool and a few sparkles to make the service clear at a glance.
Branding / Strategy / Art Direction / PhotographyA fresh face.
A fresh face.
A clear promise.
Clean & Spotless Ottawa
Explore the project ↓
01 / The project
A service brand
with a human presence.
I brought the brand, creative direction and photography together for this Ottawa cleaning business.
I wanted the brand to feel as approachable as the person behind it. Clear visuals. A familiar face. A little freshness.
I developed the identity and shot a versatile image library to give the business a consistent presence.
02 / Creative strategy
Make the service clear.
Make the person visible.
My starting point was simple: make the service easy to recognize and the person easy to connect with.
I photographed the work as it happened: tools in hand, small details and care in every room.
Meet the person.
I made portraits that feel friendly and personal.
Show the care.
I got closer to the everyday details that show the care behind the service.
03 / Brand identity
Simple cues.
Consistent character.
I brought a home, a cleaning tool and sparkle details into one mark. Dark outlines keep it clear; light blue keeps it fresh.
I paired it with a bold name and an Ottawa signature to keep the identity grounded and local.
Light blue / FreshnessDeep navy / DefinitionWhite / Breathing room
04 / The photoshoot
Portrait.
Process.
Small details.
I built the shoot around three things: the person, the process and the little details.
I moved between portraits, hands at work and wider scenes across kitchens, windows, bathrooms and laundry.
I kept the light soft and the settings familiar, mixing wider scenes with closer, more personal moments.
05 / Selected photography
06 / Bringing it together
One identity.
A flexible image library.
I brought it all together as a clear identity and a flexible photo library, ready for everyday brand communications.
Here are two more ways I frame the person and the details.