The shared household
“Can we both check the same place?”
Need: shared visibility, separate accounts and a clear invitation flow. A McGregor Design product storyUX/UI · Graphic Design · Art Direction
A place for everything.
A little more room
for life.
A shared home inventory.
A calmer way to keep track.
Less guesswork“We already have that.”Now you know where.
AI-generated editorial imageryMaple syrupPantry · Middle shelf
✓01 / The whyFrom everyday friction to a product idea.
We knew we owned it.
Somewhere.
Jennifer and I kept buying things we already owned. They were at home somewhere. We just couldn’t remember where.
That got me thinking: what if everyone at home could check the same place?
My idea: one shared view of what you have, where it lives and what needs attention.
01Things disappear
Things disappear
into places.
Rooms change. Boxes move. A useful object becomes invisible.
02Memory becomes
Memory becomes
one person’s job.
A shared home needs a shared place to look.
03Uncertainty follows
Uncertainty follows
you to the shop.
Checking what is already at home should be the easy first step.
The wider context / ResearchVisibility has
Visibility has
a bigger purpose.
I started with everyday household friction. Food-waste research gives that small problem a bigger context.
60%
of the food waste measured across households, food service and retail occurred in households.
79kg
of household food waste per person, per year, as a global average.
2022
The data year behind these estimates, published in UNEP’s Food Waste Index Report 2024.
These global estimates include edible and inedible waste. They describe the problem, not HabiTally’s results.
Source: UNEP / Food Waste Index 2024 ↗02 / The peopleDesigned around shared, imperfect, everyday homes.
For the people
keeping life moving.
I’m designing for people sharing a home: partners, families and anyone juggling supplies across rooms.
Start with a shelf or the things you keep buying twice. You don’t need to catalogue your whole life.
I use these scenarios to guide the design. They aren’t customer testimonials.
The many-place home
“There’s another one in the garage.”
Need: room, shelf and bin locations that make sense in real life.The everyday planner
“What do we actually need this week?”
Need: optional low-stock thresholds, date alerts and a useful shopping list.03 / The experienceFind first. Organize as you go.
A home inventory.
With human instincts.
I built the experience around three questions: what is it, where is it and do we need more?
Try it with sample items. This demo isn’t connected to your household.
HabiTallyH O M EJ04 / The design reasoningMake the useful action feel obvious.
01 / Progressive detail
A small first step.
I kept the basics simple: name, category and quantity. Add a photo or location when it helps.
02 / Spatial language
Use the home’s vocabulary.
I used the way we talk about home: floor, room, shelf and bin.
03 / Shared context
Less asking. More knowing.
I connected separate accounts through household invitations. Refresh to see shared changes.
04 / Control & trust
The person stays in charge.
I kept label reading on-device and suggestions yours to review. Household photos aren’t sent to generative AI providers.
The core journey
- 01Add an item
- 02Give it a place
- 03Find it again
- 04Check before buying
05 / The visual identityOrder, with warmth.
Practical at heart.
Friendly by design.
I brought a home, an open box and a human touch into the symbol. The name keeps it grounded in everyday life.
I chose violet as the anchor, with teal, coral and soft surfaces to keep things warm and approachable.
A little space. A lot of possibility.Violet#6750CF
Teal#23B8A5
Coral#FF947D
Amber#FFCF7F
Mist#F7F5FC
A name evolves. The purpose stays.
Tuckivio → AllAqui Space → HabiTally Home
The existing product address remains in use, preserving access to accounts and inventory.06 / The campaignLead with life. Follow with a useful reason.
Sell the breathing room.
Show the everyday value.
I explored two routes: more breathing room in your day, and a clear picture of what’s already at home.
I made six campaign concepts around familiar household moments, each with one clear next step.
These are early concepts with AI-generated scenes, not customer photos. I haven’t run a measured paid campaign.
01 / 06
Reframe organization as time for living.
Make multi-location stock understandable.
Give everyone a place to check.
Introduce activity trends without claiming results.
Turn a familiar mistake into a useful prompt.
Connect the product across everyday routines.
A testable creative proposition.
Next, I’d test the emotional message against a practical benefit and follow what happens beyond the click.
07 / What comes nextEarly testing, with useful questions.
Make it useful.
Then measure it.
I want to see how it fits real homes: add something useful, find it later and keep it up to date together.
I’m focused on first-item setup, finding things and shared use. I don’t have verified performance results yet.
Activation
First useful item
Can someone complete the journey without help?
Findability
The right place
Can they locate the item when they need it?
Shared value
A household habit
Does the inventory stay useful to both people?
A little space. A lot of possibility.